SOYBEANS
ARE BEANS.
Same legume family as the beans you already know. “Soy” is just the shortened name. We like giving the bean its full credit.
PROTEIN FROM SOYBEANS. YES, BEANS.
BUILT
FROM
BEANS.
Serious about the protein.
Less serious about ourselves.
Coming soon. Stay bean-curious.
BIGBEANENERGY
JACK D. SOYBEAN
Head of gains. Huge nerd.
PLANT ORIGIN. GYM PERSONALITY.GET TO KNOW THE BEAN
SAY HELLO TO JACKED SOYBEAN
YOUR PROTEIN.
A LITTLE LESS UPTIGHT.
For the plant-powered gym regular. The whey-break taker. The person buying protein for their favorite gym person.
We're building a soybean protein brand with a sense of humor. Because taking your training seriously doesn't mean taking yourself so seriously.
THE NEXT BIG THING IS A BEAN.
PACKAGING CONCEPT · FINAL PRODUCT MAY VARYIN THE WORKSSOYBEAN
MEET YOUR NEXT PROTEIN
SOYBEAN
PROTEIN.
BIG BEAN
ENERGY.
A new soy protein isolate brand. Made for your shaker, your routine, and your ability to appreciate a very muscular bean.
PLANT PROTEINSOYBEAN ORIGINZERO BORING MASCOTS
Still doing our reps.
FOLLOW THE BEAN The product is in development. Formula, flavors, nutrition, pricing, and launch date will be shared when they're ready.
Catch us in the USA TOFU universe · @usatofu
BRAINS. BICEPS. BEAN.
JACK D.
SOYBEAN.
“It's always legume day.”
Your favorite hot nerd.
He lifts. He reads. He would like a word about legumes.
Meet our Head of Gains & Bean Education. An overqualified bean with underqualified shorts. Here to make protein less intimidating, one blunt explanation at a time.
CLASS IS IN SESSION“IT'S A BEAN.
YOU'RE GONNA
BE OKAY.”
YOU'RE GONNA
BE OKAY.”
JACK D. SOYBEANPROFESSOR OF OBVIOUS THINGS
BEAN SCHOOL · LESSON 001
LET'S USE
OUR BIG BRAINS.
Three things Jack would like
to clear up before leg day.
SOYBEANS
THE PROTEIN
IS THE POINT.
Soy protein is a complete protein. That means it contains all nine essential amino acids your body needs to get from food.
THE GLASSES
ARE FOR READING.
The muscles are for the bit. You don't have to look like Jack to belong here. Curious about plant protein? Pull up a chair.
EVEN JACK CITES HIS SOURCES.Harvard Nutrition Source: Straight Talk About Soy ↗
A FEW FAIR QUESTIONS
GOOD ASK.
Can I buy it yet?
Not yet. Jacked Soybean is in development. We'll share the finished product, full details, and where to buy it when it's ready.
Is this for vegans only?
No membership card required. We're making a plant protein brand for anyone interested in protein from soybeans, whether you're vegan, taking a break from whey, or just curious.
What does “soy protein isolate” mean?
It's protein concentrated from soybeans by removing much of the fat and carbohydrate. The starting ingredient is a bean. Our finished formula and nutrition details are still in development.
Wait. Does Jack have a middle name?
It's D. He says it stands for Discipline. We suspect it's Deltoids.
SERIOUS PROTEIN. RIDICULOUS MASCOT.
STAY STRONG.
STAY BEAN-CURIOUS.
KEEP UP WITH THE BEAN Follow @usatofu for the world we're building.